Company Incorporation

Mirage Distribution gained its first brand distribution contract with Minami Nutrition. Mirage Distribution became responsible for branding, marketing, education, sales (online and offline) and distribution for England, Wales, Scotland and Northern Ireland. Mirage developed key accounts such as Harrods, Selfridges, Whole Foods Market, Planet Organic, Amazon, pharmacy chains and health food stores. All distribution activities were done from our premises.

Mirage Distribution developed and launched NutriDrinks.co.uk, now one of the leading retail ecommerce stores in the UK for medical nutritional drinks. NutriDrinks.co.uk fulfils customer orders to over 230 countries.

Mirage Distribution gained WDA and GDP approval for wholesaling of pharmaceutical products.

Mirage Distribution developed a regulatory department for product licence approvals to support a future import business

Mirage Distribution began importing, relabelling, and distributing non-pharmaceutical products.

Mirage Distribution added an additional site and opened a new distribution hub in West Bromwich to support growth.

Mirage Distribution developed its own in-house software team incorporating, design, website/e-commerce development, SEO engineering, online marketing and sales development. Mirage Distribution later developed its own full-stack software development team, now responsible for development of GMDP software systems to support regulated; labelling operations, product control, procurement and sales, customs processing, warehousing and automated Quality Management System all in-line with current regulation. The business continues to full-time develop GMDP systems and mobile APPs for the distribution and regulatory industry to achieve higher levels of automated compliance through system validation and approvals to enable wider industry use.

Mirage Distribution developed clinical trials software for Nestle Health to support an upcoming UK-wide trial for a range of its medical nutritional products. The software was used by Nestle Health and its patients throughout the trial.

Mirage Distribution was selected as a fulfilment partner for Nestle Health by its clinical trials division and was responsible for customer service and GDP distribution of products to patients and healthcare professionals in a trial which lasted more then 12 months.

Mirage Distribution added a third site and opened a new hub in West Bromwich to support a new growth strategy.

Mirage Distribution cradle-to-grave in-house developed and launched the Inari Health brand, a CBD specialist business. Our Inari team helped develop the brand quicky through social media campaigning, health food and pharmacy channel launch, nutritionist support and consumer testing technology. Mirage Distribution continues to support healthcare brands with innovative and bespoke technology support.

Mirage Distribution developed a new business unit to support its next growth strategy of importing and relabelling pharmaceuticals. This saw the incorporation of Mirage Pharma, the recruitment of a new team, and a multi-million-pound site-development and investment to support the project.

Mirage Distribution closed its Perivale head-office and has committed to fully developing its business in the Midlands area. The Director and key management staff are still London based and regularly conduct meetings there and in West Brom.

Mirage Distribution broadened its business scope by strategically acquiring Hot Chemist, a well-established online pharmacy located in Milton Keynes, UK. By bringing Hot Chemist into its fold, Mirage augmented its distribution capabilities and expanded its range of pharmaceutical and healthcare products. This acquisition not only extended Mirage Distribution's portfolio but also solidified its position in the UK healthcare market.

Mirage Distribution acquired HC Healthcare, a company renowned for its extensive and established online distribution channels across a diverse range of product categories, including nutritional products. This merger significantly broadened Mirage's distribution network, incorporating HC Healthcare's robust online distribution channels into its own. The integration of these well-established online distribution channels has notably enhanced Mirage Distribution's capacity to reach a wider audience, offering an enriched array of products.